5 Best Web3 Marketing Strategies for Bear Markets

5 Best Web3 Marketing Strategies for Bear Markets

Last month, a Web3 founder slid into my DMs with a $100,000 web3 marketing plan. It had all the hallmarks of a 2021 bull market special: influencer shill campaigns, paid Twitter raids, and Discord “community-building” competitions with token giveaways. When I asked how many of his 53,000 Discord members were active, he admitted, “Maybe 250