Web3 is an idea for a new version of the internet built on open, decentralized networks. Instead of relying on big companies to hold your data, Web3 lets people own and control digital assets, money, and even online communities. Interest in Web3 projects is growing fast. People want better privacy, stronger security, and the chance
The Discord notification counter reads 10,000+ unread messages. Twitter replies scream “WEN MOON?” Your carefully designed NFT roadmap collects digital dust. Welcome to Web3 community theater – where web3 projects confuse crowd noise with community voice, and hype with human connection. Having built web3 communities for protocols managing $100M+ in TVL and consulted for NFT
Last month, a Web3 founder slid into my DMs with a $100,000 web3 marketing plan. It had all the hallmarks of a 2021 bull market special: influencer shill campaigns, paid Twitter raids, and Discord “community-building” competitions with token giveaways. When I asked how many of his 53,000 Discord members were active, he admitted, “Maybe 250